TRIWEST CAPITAL PARTNERS

Financial

Size: 14,112 sq. ft.
Location: Devon Tower

 

Challenge:

Triwest, one of Canada’s leading private equity investment firms, acquired a dynamic top floor with unobstructed 360° views of the city. While the top floor was punctuated by spectacular views, the entry access was actually from a small area housing a stairway on the floor below, making a first impression to the space challenging.

 

Solution:

With a team strong in graphics and innovative brand visuals, Shearer Design developed a bold experience from the lower floor in the form of a staircase and an oversized new logo marking the entry point. A niche was built into the side stair wall integrating the client’s extensive collection of trophies, affectionately referred to as ‘Deal Toys’, that commemorate a broad cross-section of the company’s investments and funds.
The new branding and entryway sparked the design team to recommend a brand-refresh for Triwest to coincide with the interiors project. Shearer Design executed a plan tailored to Triwest’s growth, through new logo design and updated facilities.