Pauline Hotel
CREATIVE DIRECTOR—BAID
Known as a creative powerhouse, Pauline brings a well-rounded background in marketing, commerce, graphic design and interior design to her role as Shearer’s Creative Director. Driven by the belief that every project should have a strong concept behind it, Pauline uses aesthetics as a tool for harnessing the corporate narrative. Guiding the creative process with meaning and purpose, she maps out the best opportunity to create value out of the interior space.